Analysis Paralysis (And the Need for Consensus)

“Imperfect action beats inaction every time.”Harry S. Truman

Thanks (or no thanks) to the Internet, a world of information is at our fingertips 24/7.  Yesterday, I asked a friend for some suggested reading on Photoshop and his immediate answer was “You Tube”.  How many different answers do you supposed I’d received had I posed that same question on FaceBook?

As someone with nearly 4 decades of research and analysis experience, I can tell you that when you are trying to pinpoint an answer you’ll find exponentially more data to support what you shouldn’t do than what you should.  In fact, many successful products and services are the result of the culling of negatives more so than an artful assembly of positives.  Most people know what they don’t want; few know what they do.

Today, we can research everything from doctors to cars to coffee and get literally thousands of opinions from people “just like us”.  Looking for a quick bite to eat?  Yelp serves up menus, reviews and driving directions in less than 60 seconds.

We have information available to us on virtually any subject every second of every day.  So much that it’s difficult, if not impossible, to know what is and isn’t correct.  The one overwhelmingly prevalent theme that I have noticed is that most positive reviews or recommendations are for the product or service that a given user has already decided to purchase.  While this is certainly logical, as the purchase of the item puts it in the hands of the consumer, it also poses a “chicken or egg” question.   Are they recommending it because they’d done their own homework, bought it and truly like it over another?  Or, are they simply trying to feel better about what they bought by seeing if others agree?  The Search for Consensus.  (Consider this.  Go read reviews.  You’ll see the same trend and it definitely leans toward the justification theory.)  Rarely will a consumer publicly admit that they made a mistake in their purchase.

Analysis Paralysis.  We become so engulfed in information and obsessed by the need to do the “right thing” that we often do nothing at all; at least not in the time in which it was needed.

At some point we have to just make the decision to do something, anything and at the end of the day it will be our gut that makes the final call. If we’re wrong, we have a lesson from which to make a different, better decision the next time.  If we’re right, great.  Weren’t we smart?

When researching a subject, whether it be Photoshop skills or a new coffee, set a time limit on your efforts.  It’s simply too easy to become distracted by the overload of information or by the other “squirrels” in life.  Do your work, reach your limit and make a decision.

If your decision proves to be wrong, so be it.  Don’t beat yourself up over it. Learn from it.  Share with others and move on to the next one.

What do you think?




Our sister company, VENOMOUS TUNING, sees folks everyday looking for consensus for “what tuner do I use for my GT500?”  They’re not going to find it.  There are large companies that do a good job, but can’t take the time to actually speak to the customers.  Companies that simply have outgrown their internal resources and can’t keep up with the workload and the experience is riddled with disappointment (who wants to wait for weeks on a tune that you just paid for?)  And don’t forget a smattering of little guys that just so happen to own a dyno.  The last thing they “tooned” was a 1999 Subaru but they own a dyno.

Venomous Tuning offers a one-on-one experience for every customer.  We do it by limiting the number of clients we’ll accept.  We’re a few dollars more expensive than the other guys but you’ll get a complete, hands-on custom tune not a “this has always worked” approach.  And, you’ll talk to me.  On the phone, not a helpdesk.

When you’re ready for a completely different level of customer experience, call us at 352-800-4407



  1. Michael R. Turner March 21, 2019 at 8:23 am

    I’ve had some engine performance work completed on my 2013 Shelby GT500 in the past, and his work and council have been flawless. He makes it a point to personally assure that you understand what can be done, what it costs, and the results. If he thinks you’re making a bad decision, he’ll tell you so and why. Experience counts. He’s not one to sell you things you don’t need. Refreshing in this day and age. He’s a trusted member of the FordGT500 forum and is a straight shooter. He can save you lots of frustration and experimenting with your add-on mods and carefully guide you to a satisfying outcome with your car.

  2. Terry Fellows July 25, 2018 at 11:54 pm

    Concur. A good descision is a good decision, a bad decision is a bad decision, no decision is the worst decision.

  3. blackcad July 25, 2018 at 4:42 pm

    “Distracted” is right !!! …. the other day I went online to research replacing shock absorbers on my old Ford van …. and ended up watching a YouTube video of how the Illuminati are manipulating the world population with microwave towers. My worn shock absorbers seemed so irrelevant and trivial after that ….. 🙁

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